Scrolling through my Twitter and Instagram feeds I’ll often see that little hashtag #ad or #sp sprinkled across the accounts of various bloggers or ‘influencers’ that I follow on social media. I have no issues with sponsored content in itself - I fully understand the power of influencer marketing and I’ve definitely bought a product just because I’ve seen a tweet/read a blog post about it or seen a great collab. Plus, bloggers have got bills to pay too.
